About Coyu:

- Coyu (www.coyu.com) is an early stage startup with a mission to transform the way Indian women discover and purchase premium fashion and lifestyle products. Recognizing the unique dynamics of the Indian market, where the premium fashion segment and the share of women's apparel are growing rapidly, Coyu is positioned to cater to these fast growing demand segments.

- By 2030, the Fashion & Lifestyle category in India is expected to be a $300 billion+ market, doubling from its current $150 billion value. Within this booming industry, women's fashion is set to be the largest growth category. Unlike the global trend where the women-to-men ratio in apparel share is about 2:1 in developed countries, India's share is currently just around 1:1 and is expected to grow faster than any other category within fashion..

- Despite the significant growth, there is a noticeable gap between premium mass-market products and luxury offerings in the Indian fashion and lifestyle sector. Coyu is strategically positioned to bridge this gap, offering products that elevate the premium experience while making luxury more accessible. By doing so, Coyu is creating a new space in the market, providing Indian women with a curated selection of fashion and lifestyle products that combine quality, design, and exclusivity at a more attainable price point.

- Founded by Mohit Gupta and Mukesh Bansal , Coyu's mission is to deliver a delightful and seamless shopping experience, both in-store and online. We are building an omnichannel premium destination dedicated to women's fashion and lifestyle, ensuring that our customers can enjoy the best of both worlds-whether they prefer the tactile experience of in-store shopping or the convenience of online purchasing. Through our innovative approach, Coyu aims to redefine premium shopping in India, offering a carefully curated selection that resonates with the modern Indian woman.

- Earlier this year, Coyu raised USD 26Mn in seed funding and is backed by top-tier VC firms like PeakXV, Prosus, Sofina and DST Global partners, and is well positioned to scale and build to its vision..

About the Role:

We're looking for a detail-oriented and analytical Merchandiser to join our team and support the planning, coordination, and execution of seasonal assortments. You'll work closely with buying, supply chain, store ops, and vendor partners to ensure the right products reach the right channels at the right time.

Key Responsibilities:

1. Range Planning & Assortment:

- Collaborate with the buying team to develop seasonal product ranges aligned with brand vision and customer demand.

- Plan and manage product assortments by category, store format, and target customer segment.

2. Inventory & Allocation Management:

- Forecast demand and track sales to maintain optimal stock levels.

- Oversee allocation and replenishment strategies across retail and e-commerce channels.

- Coordinate with supply chain teams to ensure timely delivery and distribution.

3. Sales & Performance Analysis:

- Monitor sales performance, sell-through rates, and markdowns.

- Analyze data to identify trends, bestsellers, and slow-moving products.

- Generate weekly/monthly reports on key KPIs like revenue, margins, OTB (open-to-buy), and inventory turnover.

4. Vendor & Cross-Functional Coordination:

- Liaise with vendors and production teams to ensure timely product readiness and deliveries.

- Coordinate with store teams to ensure smooth execution of merchandising strategies across locations.

Requirements:

- 4-6 years of experience in merchandising.

- Strong analytical skills with proficiency in Excel and reporting tools.

- Working knowledge of merchandising metrics and retail math.

- Excellent coordination and communication skills.

- Exposure to both offline and online retail is a plus.

What We Offer:

- A fast-paced environment with high ownership and learning.

- Opportunity to work at the intersection of fashion, data, and retail innovation.

- A collaborative culture with a focus on building India's most loved premium fashion destination.