LoveLocal - Manager - Social Media

LoveLocal (formerly known as m.Paani) is bringing your Trusted Local Shops Online and empowering them to deliver the neighbourhood shopping experience of the future. Online Ordering, Fastest delivery, Exciting Offers and Savings, Digital Payments and much more. Order all your daily essentials in one place - groceries, fresh fruits and vegetables, OTC Medicines, Dairy Products, Home & Personal Care Products and a lot more!

Role & Responsibilities:

- Develop innovative social media and content marketing experiences that engage consumers and tell meaningful stories.

- Influence the broader content strategy by closely collaborating with internal creative teams.

- Drive creativity and push the boundaries for all social media campaigns.

- Work autonomously with teams (Brand, Internal Design, PR, CX, etc.), onboard agencies as needed, and take responsibility for defined metrics of measurement.

- Own the brand's Online Reputation Management (ORM) - track sentiment analysis, design an escalation matrix, and ensure effective resolution of negative conversations.

- Maintain brand consistency across all social media platforms, ensuring adherence to visual, tone, and style guidelines.

- Lead daily social media channel management, ensuring flawless execution of social media strategies.

- Develop and maintain a content calendar to ensure a consistent publishing schedule across all platforms.

- Write compelling copy for website content, blog posts, email newsletters, and other marketing materials.

- Optimize content for SEO and lead generation goals.

- Monitor and analyze content performance metrics to refine future content strategies.

- Stay updated on industry trends and competitors' content strategies.

Requirements:

- Experience: 5-7 years in social media management for social-first consumer tech brands in e-commerce, grocery, or hyper-delivery categories.

- Proven track record in strategic and tactical planning & execution.

- Hands-on experience in building social media playbooks for consumer-facing brands at different growth stages.

- Strong understanding of brand strategy, lifecycle needs, and social media playbook development.

- Ability to set strong agendas, innovate, and drive partner ecosystems toward common goals.

- Expertise in social media platforms, algorithms, and best practices.

- Experience in influencing cross-functional teams and senior stakeholders across departments.