Lotus Interworks - Manager - Social Media

Position: Social Media Manager

Location: Remote

Shift: 7 PM - 4 AM IST

About Us:

Simplia is a digital marketing solutions provider dedicated to helping small business owners in the US grow and thrive. We specialize in offering tailored digital marketing services that empower our clients to increase their brand visibility, attract more customers, and achieve measurable results in a competitive market.

Key Responsibilities:

- Develop and implement comprehensive social media strategies for a diverse portfolio of US/North American clients.

- Create, curate, and manage engaging content across all major social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok.

- Monitor social media trends and analyze performance metrics to optimize content and campaigns.

- Collaborate with internal teams to align social media efforts with broader marketing initiatives.

- Engage with online communities, responding to comments and messages in a timely manner to foster positive relationships.

- Stay ahead of industry trends and best practices, applying insights to enhance client strategies.

- Prepare regular reports on social media performance, providing actionable insights and recommendations.

- Manage social media advertising campaigns, optimizing for engagement and ROI.

Qualifications:

- 2+ years of experience managing social media for US/North American clients, preferably in a digital marketing agency setting.

- Proficiency in all major social media platforms and a deep understanding of their unique features and audience dynamics.

- Strong knowledge of social media analytics tools and paid advertising strategies.

- Excellent communication skills, both written and verbal, with a creative flair.

- Ability to thrive in a fast-paced, remote work environment and manage multiple projects simultaneously.

- Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.

What We Offer:

- Competitive salary and benefits package.

- Flexibility to work remotely with a collaborative and supportive team.

- Opportunity to make a tangible impact on the growth of small business clients.

- Career growth and development opportunities.