Lotus Interworks - Campaign Expert - Lead Generation - Google Performance Segment

Job Title: Google Performance Max Campaign Expert - SMB Lead Generation | North America Focus.

Shift 7am 4pm PST.

Location Remote (USA).

Job Description:

- We are looking for a Google Ads Campaign Manager with hands-on expertise in Performance Max campaigns and a proven record of generating leads for SMBs in North America.

- You must know how to launch, test, optimize, and scale campaigns with a numbers-first mindset.

- Your main KPI is performance - real leads, real ROAS, real revenue.

Key Responsibilities:

- Strategically launch and manage Google Performance Max campaigns.

- Target local and regional SMBs in the USA and Canada.

- Use a test-and-scale approach - build hypotheses, validate with data, scale winners.

- Optimize campaign structure, creative assets, ad copy, audience signals, and bidding strategies.

- Provide weekly reports and actionable insights CPC, CPL, ROAS, lead quality, etc.

- Own campaign performance - be responsible for hitting lead and sales KPIs.

- Coordinate with internal sales/marketing teams on alignment and landing page optimization.

You Must Have:

- Proven experience running Performance Max campaigns for SMBs.

- Understanding of North American SMB segments and customer behavior.

- Ability to set up conversion tracking, first-party audience signals, and campaign structure for max performance.

- Expertise in lead generation, ROAS optimization, and scaling budget.

- Strong communication, English proficiency, and result ownership.