Lotus Interwork - Senior Performance Marketer - Meta Ads

Senior Performance Marketer Meta Ads

Location: India (Remote)

About Us: At Simplia Inc., were not just another tech company. Were an AI-powered disruptor based in Los Angeles, revolutionizing the way small to mid-sized businesses grow through state-of-the-art digital marketing solutions. Our sights are set high were on a mission to evolve into a $100 million leader in the industry, and were looking for the best of the best to join our team.

The Opportunity: Are you an aggressive, results-obsessed performance marketer with a proven track record of driving 3X+ ROAS? Have you helped startups scale to $100 million or more in revenue with your strategies? If you're ready to lead, innovate, and be the driving force in taking a company from ambitious goals to record-breaking achievements, Simplia Inc. wants you. This is your chance to step into a pivotal role where your expertise, leadership, and hunger for success will directly influence the trajectory of a high-growth AI company.

What Youll Do:

Meta Ads Campaign Strategy & Management:

- Develop, implement, and optimize paid campaigns on Meta (Facebook and Instagram) to drive performance and meet business objectives.

- Lead the end-to-end campaign execution, including campaign creation, audience targeting, ad copywriting, and budget management.

- Conduct in-depth audience research and leverage Meta's targeting tools to ensure campaigns reach the right people.

Performance Analysis & Optimization:

- Analyze campaign performance data to optimize for key metrics like Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), Click-Through Rate (CTR), and conversions.

- Continuously refine targeting, bidding strategies, and creative assets based on performance data.

- Conduct A/B testing on ad copy, images, video content, and audience segments to improve ad performance.

Budget Management:

- Oversee and manage campaign budgets to ensure cost-effective advertising and maximize return on investment.

- Forecast and adjust budgets based on campaign performance, ensuring optimal ad spend distribution across campaigns.

Creative Strategy & Optimization:

- Work closely with creative teams to develop engaging ad formats (carousel, video, static, etc.) that align with the brand's goals.

- Optimize creative assets to improve engagement, conversions, and overall campaign performance on Metas platforms.

Reporting & Communication:

- Generate and present detailed campaign performance reports to internal stakeholders or clients, offering clear insights and actionable recommendations.

- Communicate effectively with clients to align on objectives, provide updates, and discuss future strategies.

Meta Ads Best Practices & Compliance:

- Ensure all campaigns adhere to Metas advertising policies and guidelines.

- Stay up to date with new Meta Ads features and updates, incorporating these innovations into campaigns for better performance.

Cross-functional Collaboration:

- Collaborate with other marketing teams, including content creators and design teams, to ensure that campaigns are aligned with broader marketing strategies.

- Work with analytics teams to ensure proper tracking, pixel implementation, and data accuracy across campaigns.

Continuous Learning & Improvement:

- Stay informed on trends and best practices in social media advertising and Meta Ads platforms.

- Experiment with new ad formats and features to discover opportunities for improvement.

Qualifications:

Skills:

- Proficiency in Meta Ads Manager and other tools like Facebook Analytics.

- Strong understanding of campaign metrics such as CPA, ROAS, CTR, and conversion tracking.

- Ability to create compelling ad creatives that resonate with different audience segments.

- Excellent communication skills for reporting and client interaction.

Preferred Skills:

- Meta Blueprint certifications or other relevant social media certifications.

- Experience with Metas advanced ad formats, such as dynamic ads and Instagram Stories ads.

- Knowledge of tools like Google Analytics or third-party platforms to track and analyze Meta campaign performance.

What You Bring:

- Experience: 5+ years in performance marketing with a significant part of that spent scaling startups or working in high-impact Digital Marketing agencies.

- Proven Track Record: Clear examples of leading campaigns that hit 3X+ ROAS and contributions to growth milestones exceeding $100 million in revenue.

- Leadership Excellence: Demonstrated ability to manage, mentor, and elevate marketing teams in fast-paced, high-stakes environments.

- Technical Mastery: Expertise in the full suite of digital marketing tools and platforms, with a knack for learning and adapting quickly.

- Aggressive & Goal-Oriented: A relentless, results-driven mindset that refuses to accept anything less than outstanding outcomes.

- Analytical Prowess: Strong ability to dissect data and turn insights into impactful strategies that boost ROI.

- Exceptional Communication: Youre a clear, confident communicator who can influence and inspire both clients and team members.

What We Offer:

- Competitive Pay: Including performance-based incentives designed for those who consistently deliver exceptional results.

- Remote Flexibility: Work from anywhere in the US with a team that values your work-life balance.

- High-Impact Role: Be part of an ambitious, fast-growing company where your work directly shapes our growth and future.

- Growth-Focused Environment: Join a team that thrives on innovation, celebrates big wins, and supports your professional development.

- Legacy Opportunity: Help write Simplia Inc.s success story and establish yourself as a leader in the digital marketing landscape.

- Ready to be part of something extraordinary? Simplia Inc. is not just a place to work its a place to grow, lead, and leave a lasting mark on the industry.

Commitment: We are looking for dedicated professionals ready to invest their expertise and energy into building Simplia into a unicorn company. This role demands full commitment and a passion for driving growth and innovation in the small business sector. If you are a growth marketer with a proven track record, ready to take on a multifaceted role in a rapidly growing startup, we invite you to join us on this exciting journey.