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Job Views:  
22
Applications:  18
Recruiter Actions:  0

Job Code

1541982

Logicloop - Group Head - Paid Media

6 - 8 Years.Lucknow/UP
Posted 3 months ago
Posted 3 months ago

Job Title: Group Head Paid Media.

Location: Andheri (E), MIDC, Mumbai.

Experience: 68 years (agency experience mandatory).

About the Role:

We are seeking a dynamic and strategic Group Head Performance Marketing to lead and scale our paid media efforts across Google Ads, Meta, and other performance channels.

This is a leadership role for someone who thrives in a fast-paced, agency environment and is ready to take ownership of both strategy and execution while leading a growing team.


Key Responsibilities:

Strategic Leadership

- Own and drive the overall paid media strategy for a diverse client portfolio across Google, Meta, and other performance channels.

- Work closely with the leadership team and client servicing teams to align marketing goals with business objectives.

- Plan and oversee campaign structures, audience strategies, targeting, and funnel-based planning to ensure maximum ROI.


Team Management:

- Lead, mentor, and grow a team of performance marketing specialists, ensuring quality, consistency, and innovation in campaign execution.

- Conduct regular training, reviews, and performance evaluations to build a high-performing team culture.

- Ensure seamless collaboration between departments including creative, analytics, and account management.


Performance Optimization:

- Oversee day-to-day optimization of campaigns to meet and exceed KPIs such as ROAS, CPL, CTR, and CAC.

- Guide the team in testing ad creatives, targeting strategies, and landing page effectiveness to constantly improve campaign outcomes.

- Ensure best practices across platforms are implemented and followed consistently.


Analytics & Reporting:

- Drive data-led decision making by setting up comprehensive reporting frameworks and attribution models.

- Present actionable insights and recommendations to internal stakeholders and clients on a regular basis.

- Maintain clear documentation of campaign performance and optimization strategies.


Client Relationship Management:

- Act as the senior point of contact for key clients, presenting performance reports, strategy roadmaps, and growth plans.

- Translate client goals into performance media strategies that deliver tangible business outcomes.


Budget Oversight:


- Manage large-scale advertising budgets across clients, ensuring optimal allocation and efficient spend.

- Forecast monthly spends, track budgets, and proactively address any discrepancies or overspends.


Requirements:

- 68 years of hands-on experience in performance marketing, preferably in an agency setup.

- Strong knowledge and certification in Google Ads, Facebook Ads, and other paid media platforms.

- Proven track record of managing large-scale campaigns and delivering measurable results.

- Experience in managing and mentoring high-performing teams.

- Analytical mindset with strong command over tools like Google Analytics, Google Data Studio, Meta Ads Manager, etc.

- Excellent client communication, project management, and stakeholder management skills.


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Job Views:  
22
Applications:  18
Recruiter Actions:  0

Job Code

1541982

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