LINC - Brand Manager

Role: Brand Manager

Department: Marketing

Qualification: MBA

Location: Kolkata

Experience: 3-6years of experience in FMCG

Preferred Industries: FMCG, FMCD, Manufacturing, Garments, Pharmaceuticals

Age: Below 32 years M/F:

Reporting To: Marketing Manager

No of Vacancies: 1

Skills

- Creative with excellent written & oral communication skills

- Numerical skills and tech savvy

- Knowledge of branding, and brand communications

- Ability to work with diverse teams

- Good presentation skills and PR skills

Key Responsibilities:

- The Brand Manager is a key role, where you will help to develop & implement effective brand-building strategies with a focus on developing promotional strategies for brand awareness and profitability.

- You will have access to confidential information, requiring absolute discretion at all times.

- You will also be responsible for driving team performance and getting the most out of individual contributors.

- You will need to be able to plan, organize and anticipate requirements well in advance.

- Responsible for execute plans and report on campaign results.

- Developing and implementing strategies to increase sales

- Assists in developing brand strategy, Product Launching, Promotional Activities, ATL BTL activation

- Ensure proper practices and procedures are being followed, and make recommendations for improvements

- Following market trends and presenting creative ideas

- Prepare, evaluate and analyze data to report on brand growth

- Product Knowledge including pricing, Packaging and Positioning