LH2 Holdings - Senior Content Strategist

Key Responsibilities:

Content Strategy & Planning:

- Develop and manage a content calendar aligned with business priorities, campaigns, and product launches.

- Collaborate with internal stakeholders to ensure consistent and effective messaging across all touchpoints.

SEO Content Creation:

- Produce high-quality, SEO-optimized content (blogs, web pages, pillar pages) targeting relevant keywords and customer personas.

- Leverage tools like SEMrush, Ahrefs, and Google Search Console to improve content visibility.

Thought Leadership & Corporate Content:

- Create whitepapers, case studies, newsletters, and executive ghostwritten articles that position Embee as a market leader.

- Draft bylined articles and op-eds for industry publications in collaboration with leadership.

Public Relations & Media Outreach:

- Collaborate with PR agencies or internal stakeholders to draft press releases, media pitches, and backgrounders.

- Assist in identifying media opportunities, coordinating interviews, and placing thought leadership content in relevant outlets.

- Track media coverage and contribute to monthly PR performance reporting.

Social Media Content:

- Craft platform-specific content (LinkedIn, Twitter, etc.) that supports campaigns, product launches, and PR initiatives.

- Support social amplification of media coverage, interviews, and announcements.

Brand Messaging & Tone:

- Maintain consistency in tone and messaging across all content formats.

- Help evolve messaging frameworks based on product/market changes.

Performance Monitoring:

- Analyze content and PR metrics such as engagement, traffic, backlinks, media placements, and brand mentions.

- Recommend improvements based on performance insights.

Cross-functional Collaboration:

- Partner with design, digital, product marketing, and sales teams to produce multimedia content and integrated campaigns.

Requirements:

- 4-6 years of experience in B2B content marketing, ideally within the SaaS or technology sector.

- Proven exposure to PR functions such as press release writing, media coordination, or corporate communications.

- Strong writing portfolio including blogs, whitepapers, media articles, and executive communication.

- Solid understanding of SEO, digital content trends, and B2B customer journeys.

- Excellent command over language, grammar, storytelling, and brand positioning.

- Familiarity with CMS and marketing tools (WordPress, HubSpot, Pardot, SEMrush, etc.