LH2 Holdings - Content Manager - News Website

Stay up-to-date with the latest creative trends and ad formats for platforms like Meta, LinkedIn, and Twitter

- Run A/B tests on creatives, headlines, and messaging to optimize ad performance

Performance Analysis & Optimization:

- Track, analyze, and report on creative performance using platform analytics and third-party tools

- Identify key trends, insights, and creative learnings to continuously improve ad performance

- Work closely with performance marketing and growth teams to iterate and refine creative strategies based on data-driven insights

- Optimize creatives based on engagement metrics, click-through rates (CTR), conversion rates, and return on ad spend (ROAS)

Collaboration & Strategy:

- Partner with the paid media team to align creatives with audience targeting and campaign objectives

- Conduct competitor analysis to benchmark performance and identify creative opportunities

- Build and maintain a creative testing roadmap to maximize the efficiency of ad spend

Requirements:

- 1-3 years of experience in performance marketing content creation or a similar role

- Strong knowledge of Meta Ads, LinkedIn Ads, and Twitter Ads, including best practices for creatives

- Experience with performance marketing analytics and tools (Google Analytics, Meta Business Manager, LinkedIn Campaign Manager, etc.)

- Proficiency in creative tools like Canva, Figma, Adobe Suite, or video editing tools is a plus

- Excellent copywriting skills with the ability to craft compelling ad messaging

- Strong analytical mindset with the ability to interpret data and translate it into creative improvements

- Experience running A/B tests and iterating creatives based on performance insights

Nice to Have:

- Experience working in a fast-paced, high-growth startup environment

- Knowledge of programmatic advertising and other performance channels

- Familiarity with generative AI tools for content creation