- The Lead - Creator Growth will be responsible for identifying different creator segments, optimizing their growth, and leading a team focused on retention and management.

- This role will drive community engagement, streamline on-boarding-to-growth processes, and ensure creator success through data-driven strategies.

- The ideal candidate has a deep understanding of social media, affiliate marketing, and creator ecosystems, coupled with strong leadership and analytical skills.

Key Responsibilities:

- Identify different creator segments by analyzing behavior and data points, setting up an algorithm-driven process for rapid growth.

Develop acquisition strategies:

- Where to onboard?

- Who to onboard?

- How to onboard?

- Lead and motivate a team of 10-20 retention managers, creating structured workflows for daily operations.

- Establish a creator consulting process with the team of retention managers to efficiently manage a large volume of creators through a one-to-many approach.

- Research, develop and implement training modules, webinars, and activities to scale up creators efficiently.

- Design and manage the end-end process from creator onboarding, growth, and retention until they transition to the Key Account Management (KAM) team

- Build and maintain strong relationships with creators to foster trust and long-term engagement.

- Integrate affiliate marketing insights with social media analytics to help creators optimize their growth in both areas.

- Oversee community management for 20k+ creators, balancing personalization with automation to enhance engagement and retention.

- Collaborate across teams, including Tech, Product, and Strategy, to refine creator engagement processes.

- Meet and exceed monthly targets for creator identification, retention, and growth

The ideal candidate would be:

- A first-principles thinker, action-oriented, and data-driven in decision-making.

- Experimental and creative problem solver, thriving in ambiguous situations

- Someone with an ownership mindset, who is result-driven and proactive.

- Experienced in building something from scratch, with an entrepreneurial and strategic mindset.

Qualifications & Requirements:

- Master's degree in Business, Marketing, Analytics, or a related field from a tier 1 college

- 3-7+ years in marketing, growth, or product roles.

- Hands-on experience in building and scaling processes from scratch

- Strong problem-solving skills with a resourceful and adaptable mindset

- Startup experience is a plus

- Proven leadership ability

- Strong analytical skills with experience in data analysis tools (Excel, Tableau, etc.).

- Exposure to business strategy, brand positioning, and problem-solving frameworks.

- Proficiency in social media analytics tools to track performance metrics

- Experience in community building and influencer relationship management

- Familiarity with A/B testing, experimentation, and iterative optimization

- Strong communication skills to collaborate with cross-functional teams