Job Description: Brand & Marketing Communications Leader

Location: Bengaluru

Experience: 10-15 years

Education: MBA / PGDM / PGP from premier B-Schools

About the Role

We are seeking a dynamic and entrepreneurial Brand & Marketing Communications Leader to join our team. The ideal candidate will bring a rare blend of strategic marketing expertise, hands-on entrepreneurial experience, and a deep understanding of consumer insights and brand building. This role offers a unique opportunity to lead marketing communications for organizations with proven business models, driving growth through innovative research, consumer understanding, and integrated marketing campaigns.

Key Responsibilities

- Lead the design and execution of comprehensive market research and consumer insights initiatives, focusing on both new product development and existing product optimization.

- Develop actionable insights that fuel integrated brand strategies, including advertising, digital, social media, and omni-channel campaigns.

- Collaborate cross-functionally with product development, sales, and customer experience teams to ensure marketing initiatives align with business goals.

- Drive growth through innovative marketing approaches tailored for FMCG, D2C, Consumer Tech, or consumer-facing business segments.

- Mentor and lead marketing teams to scale brand communication efforts effectively in medium to large-sized organizations.

- Leverage entrepreneurial experience to bring agility, innovation, and a growth mindset to the marketing function.

- Act as a strategic partner to business leaders in shaping go-to-market strategies and unlocking new business opportunities.

- Stay abreast of market trends, competitor activities, and emerging technologies to keep the brand and marketing communications ahead of the curve.

Ideal Candidate Profile

- 10 to 15 years of progressive experience in marketing, sales, or brand communications with a strong consumer-facing business focus, ideally in FMCG, Consumer Goods, D2C, or Consumer Tech sectors.

- Proven success in mid to senior management roles with responsibility for brand strategy, consumer insights, and marketing execution.

- Entrepreneurial background candidates who have taken on start-up ventures or led entrepreneurial initiatives and now seek challenging leadership roles within established corporate environments.

- Strong track record of driving market research initiatives to derive consumer insights that translate into impactful marketing campaigns.

- Experienced in scaling marketing functions and driving business growth in both start-ups and well-established organizations.

- Excellent strategic thinking coupled with hands-on execution skills and a data-driven mindset.

- Superior interpersonal and leadership capabilities able to manage and inspire cross-functional teams.

- MBA / PGDM / PGP from premier business schools is a must.

Why Join Us?

- Opportunity to work with tested business models and well-established organizations that value entrepreneurial spirit.

- Lead transformative marketing and brand communication strategies that shape the future of consumer-facing industries.

- Collaborate with visionary leaders committed to innovation, growth, and creating wealth.

- Engage in meaningful and challenging work that directly impacts business success and consumer experiences.

If you are an entrepreneurial marketing leader looking to leverage your deep consumer insights and branding expertise to drive growth in a corporate setting, we would love to hear from you.