Lead - Search Engine Optimization

Required Skills & Qualifications:

- A bachelor's degree in marketing, digital marketing or a related field.

- Relevant SEO certifications (such from Google, HubSpot and/or Semrush).

- 6+ years of experience as an SEO-focused role.

- In-depth knowledge of SEO best practices, search engine algorithms and digital marketing trends, with a strong understanding of the Indian search landscape.

- Proficiency with SEO and analytics tools like Google Search Console, SEMrush, Google Keyword Planner and Google Analytics.

- Knowledge of A/B testing, local SEO and SEO reporting tools.

- Experience with content management systems (CMS) and website optimisation platforms, like WordPress.

- Experience with SEO for local businesses and Google My Business optimisation.

- Strong analytical skills and the ability to interpret data and make data-driven decisions.

- Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.

Job Description:

- Conduct thorough keyword research and SEO analysis to identify relevant target keywords and phrases.

- Develop and execute effective on-page and off-page SEO strategies to improve website visibility and SERP rankings.

- Optimize website content, meta tags, headers and URLs to ensure alignment with target keywords and enhance search engine crawlability.

- Identify technical SEO issues and collaborate with the web development team to implement solutions for improved website performance and user experience.

- Conduct SEO audits, competitive analysis and benchmarking to identify opportunities for improvement and stay ahead of competitors in search rankings.

- Track and analyze website traffic, user behavior and conversion rates to assess the effectiveness of SEO strategies and make data-driven recommendations.

- Stay abreast of emerging SEO trends and technologies, exploring innovative approaches to enhance our SEO efforts further