Lead - Marketing - Steel Industry

Our client is a leading steel company with a strong presence in the domestic and international markets. The organization is committed to driving innovation, delivering quality, and building long-term client relationships within the industrial and engineering ecosystem.

Role Overview:

We are seeking a Marketing Lead with a strong engineering background and deep understanding of the steel/industrial sector. The role will be responsible for driving marketing strategy, building brand visibility, and supporting business growth through both domestic and global market initiatives.

Key Responsibilities:

- Develop and execute marketing strategies aligned with business objectives for the steel industry.

- Work closely with sales and business development teams to generate leads and support revenue growth.

- Build market intelligence by analyzing industry trends, competitor activities, and customer requirements.

- Lead the creation of technical marketing content, brochures, presentations, and case studies tailored to the engineering audience.

- Manage digital presence, trade shows, industrial exhibitions, and customer engagement programs.

- Collaborate with product and operations teams to highlight technical strengths and value propositions.

- Drive initiatives to strengthen brand positioning in both domestic and international markets.

Qualifications & Experience:

- Bachelor's degree in Engineering (Mechanical/Metallurgy/Industrial preferred); MBA/PGDM in Marketing is an advantage.

- 8-12 years of experience in marketing within the steel, metals, or heavy engineering industries.

- Strong technical understanding of steel products, processes, and applications.

- Proven track record in industrial/engineering B2B marketing.

- Excellent communication, analytical, and stakeholder management skills.

- Experience in handling international markets is preferred.