Lead - Field Marketing - B2B SaaS

Role Summary:

As a Field Marketing Specialist, you'll own the strategy and execution of events designed to drive brand awareness, customer engagement, and lead generation. You'll manage end-to-end event planning, execution, and reporting while working closely with sales, product, customer success, and leadership teams. Your role will involve managing multiple projects, vendors, budgets, and teams to deliver successful, impactful events.

Key Responsibilities:

- Lead the planning, execution, and management of various field marketing activities, including corporate dinners, webinars, conferences, trade shows, and other events.

- Develop strategic event plans aligned with marketing goals and sales targets.

- Own event logistics, budgeting, vendor negotiations, venue selection, transportation, catering, and AV requirements, ensuring seamless experiences.

- Coordinate closely with internal stakeholders, sales, product, and customer success, to define clear objectives, messaging, and audience targeting.

- Oversee attendee engagement strategies, including registration management, communications, cold outreach, and follow-ups.

- Manage speaker/presenter coordination, ensuring effective preparation and smooth on-site experiences.

- Develop and oversee event collateral (signage, invitations, promotional materials), ensuring brand consistency.

- Track event effectiveness, measure ROI, and generate detailed reports with insights to continuously improve performance.

- Stay informed of industry trends and competitors' activities to ensure our events remain compelling and effective.

Qualification and Experience:

Education: Bachelor's degree in Marketing, Communications, Business, or a related field.

Experience:

- 3-6 years of experience in field/event marketing, ideally within SaaS or tech companies, the cyber security industry, or a similar background.

- Proven experience in event strategy, planning, execution, and managing multiple projects simultaneously in the US market.

Key Skills:

Soft Skills: Excellent organizational, communication, and interpersonal skills.

- Strong leadership, organizational, and interpersonal skills, capable of managing internal teams and external vendors effectively.

- Ability to work independently and collaboratively in a fast-paced environment.

Technical Skills:

- Experience with event management software, CRM tools (e.g., Salesforce), and analytics tools for tracking event ROI.

- Proficiency in event management software and tools.

- Flexible to travel and work outside of standard hours as required.