Lead - eCommerce

KRA:

- E-commerce Strategy development: Develop and implement the overall strategy for the E commerce business, aligning it with the company's overall objectives and goals.

- Customer Acquisition and Retention: Work with internal marketing teams to launch and sustain best-in-class customer acquisition campaigns on E-commerce platforms while maintaining customer acquisition cost that aligns with the EBITDA margin goals of the company.

- Have a coherent content strategy on platforms while ensuring the organization has the best-in class A+ content on platforms that aligns with it's brand positioning

- E-commerce operations and partnerships: Build company's e-commerce strategy, including in platform store functionality, user experience, inventory management, order fulfillment, and logistics

- Drive E-commerce execution: Build and manage full E-commerce execution engine including.

- Getting the right distributors/channel partners to drive E-commerce channel and leading end to end negotiations and pricing discussions

- Managing the account relationships with platforms and driving revenue growth

- Full end-2-end logistics and fulfillment with the partners to drive fulfilment

- Monitor KPI's and continuous improvement: Monitor key KPIs including Campaign performance, Order fill ratios, Stock-outs and ACOS.

- Building E-commerce business from scratch, including end-to-end e-commerce business build

- Drive partnerships and joint business planning with leading e-commerce platforms

- Drive profitability as per aligned EBITDA goals of the organization