Lead - Content Marketing

Job Summary:

We are looking for a data-driven Content Marketing Manager with a strong understanding of performance marketing. This role blends creativity with analytics to drive traffic, engagement, and conversions through compelling content that aligns with paid and organic marketing strategies. The ideal candidate has experience creating content across formats, optimizing for SEO, and collaborating closely with paid media and growth teams.

Key Responsibilities:

- Develop and execute a content strategy aligned with performance marketing objectives.

- Create high-quality, conversion-focused content for landing pages, ads, blogs, email campaigns, and social media.

- Collaborate with paid media teams to craft ad copy and creative assets that improve CTR and conversion rates.

- Optimize content for SEO to support organic acquisition goals.

- Use analytics tools to track content performance and iterate based on insights.

- Conduct A/B tests on headlines, CTAs, and formats to drive performance improvements.

- Develop lead magnets, case studies, whitepapers, and thought leadership content to support funnel progression.

- Work closely with design, product, and sales teams to ensure content aligns with overall brand and business goals.

- Stay updated with content trends, search engine updates, and digital marketing best practices.

Qualifications & Experience:

- Bachelor's degree in Marketing, Communications, Journalism, or a related field.

- 8+ years of experience in content marketing with a performance marketing or growth focus.

- Proven success in creating content that drives leads, engagement, and ROI.

- Experience with SEO tools, content management systems, and performance analytics platforms.

- Strong writing, editing, and storytelling skills.

- Ability to collaborate across teams and manage multiple projects in a fast-paced environment.

Key Competencies:

- Content strategy and execution

- Performance marketing alignment

- SEO and analytics

- Collaboration and project management

- Audience segmentation and targeting

- Creative thinking and visual storytelling

- Funnel-based content creation

- Campaign performance measurement

What We Offer:

- Competitive compensation and an opportunity for wealth creation

- Flexible work arrangements and hybrid/remote options

- Opportunities for rapid career growth and skill development

- Dynamic, collaborative, and supportive work culture