Lead - Category & Shopper Marketing - FMCG

Lead - Category & Shopper Marketing| Tier 1 FMCG

Industry - FMCG / Foods / Beverage

Category - Sales & Marketing

Job Type - Permanent

Job Description:

- The Category & Shopper Marketing Manager is responsible for driving category growth, in collaboration with strategic customers, and driving activation excellence built on superior shopper understanding.

Client Details:

Our client is a marketing leading Tier 1 FMCG MNC

Description:

Category Vision & Strategy:

- Build the category vision for the assigned category for the next 3-5 years

- Defining the category growth drivers and the channel strategy for the assigned category

- Create category playbooks and defining pack/assortment per channel

Customer Partnerships - Joint Business Planning & Category Management Projects

- Driving multifunctional approach starting from insights to vision to strategy to Joint Business Plans with key customers

- Being the category expert for the external customers, creating category selling stories and collaborating with retailers to jointly develop their category strategies

- Securing and driving catman projects with key customers including planograms, range reviews, and measuring performance

Shopper Marketing:

- Responsible for shopper insights and being the voice of the shopper in all activation plans

- Understanding shopper profiles, needs, barriers and opportunities and the shopper decision tree

Activations:

- Responsible for the O+O shopper activation calendar and alignment between brand and customer teams

Merchandizing Vision:

- Creating picture of success by channel

- Ensuring shopper communication in line with shopper mission and path to purchase per channel

- Defining golden rules for touchpoint planning per channel

Key Competencies:

- Excellent stakeholder management skills and ability to work in a cross-functional environment

- Analytical skills to interpret performance and drive insights

- Strong communication and presentation skills

- Strong understanding of Modern Trade and Ecommerce channel

Profile:

A successful 'Category and Shopper Marketing Lead' should have:

- Tier 1 MBA batch of 2014 & 2016 only

- Mandatory and majority experience with Tier 1 FMCG firms

- Should have done GT sales, Shopper marketing and a Brand Management stint

Job Offer:

- Opportunity to be part of a Tier 1 FMCG MNC

- Opportunity to drive the category and shopper marketing for the firm's largest BU