Lafit Lighting - Manager - Retail Marketing

About the Role:

Lafit Lighting is seeking a highly skilled and strategic Retail Marketing Manager to lead our marketing initiatives across India. This role is ideal for an experienced professional with a deep understanding of retail marketing, brand strategy, and partner engagement. You will be responsible for enhancing Lafit Lighting's brand visibility, driving consumer engagement, and supporting our dealer/distributor networks through innovative marketing strategies.

Key Responsibilities:

- Develop and implement retail marketing strategies to strengthen Lafit Lighting's presence across dealer and distributor networks.

- Conceptualize and execute brand-building initiatives, including exhibitions, trade shows, in-store activations, and promotional events.

- Oversee store projects, including new store setups, visual merchandising, and compliance with brand guidelines to maintain a consistent brand image.

- Collaborate with sales teams to design and implement sales promotions, incentive programs, and loyalty initiatives for channel partners.

- Conduct market research and competitor analysis to identify trends, customer preferences, and areas for improvement in retail marketing.

- Manage marketing budgets effectively, ensuring optimal ROI on campaigns and promotional activities.

- Work closely with cross-functional teams, including product management, sales, and creative teams, to develop compelling marketing content and campaigns.

- Build and maintain strong relationships with external agencies, vendors, and media partners to ensure high-quality marketing execution.

Qualifications & Experience:

- MBA in Marketing or a related field

- 8+ years of experience in retail marketing, project management, or event coordination (preferably in the FMEG sector).

- Strong expertise in brand management, trade marketing, and partner engagement.

- Excellent leadership, analytical, and strategic thinking skills.

- Experience in executing retail campaigns, digital marketing integration, and consumer engagement strategies.

- Strong communication and negotiation skills to collaborate with internal and external stakeholders.