Kovai.co - Senior Manager - Product Marketing

About Kovai.co:

Kovai.co is a catalyst, sparking a revolution in the world of enterprise software and B2B SaaS, we are a technology powerhouse delivering best-in-class enterprise software and game-changing SaaS solutions across industries. At Kovai.co, we're rewriting the B2B landscape by empowering over 2,500 businesses worldwide with our award-winning SaaS solutions.

Our Products: Biztalk360, Turbo360, Document360. UK headquarters. Indian innovation. Global impact. Our journey has been nothing short of remarkable, having witnessed exponential growth and profitability right from our inception. We are on track towards $30 million in annual revenue and we're just getting started. Kovai.co is fueled by a tribe of thoughtful helpers, obsessed with empowering customers, uplifting colleagues, and igniting our own journeys. Redefining tech is our game. Are you in? Join Kovai.co where passion meets purpose.

Opportunity: Senior Product Marketing Manager

What youll do on the job:

- Brand messaging and positioning Develop product messaging that differentiates Kovai.co products and services from others in the market.

- Enabling Sales Communicate the value of new features and services to the sales and marketing team using various tools and collateral.

- Market, customer and competitor analysis Perform Market and Customer segment research, analyse competitor products and develop strategies to position the product.

- Demand generation Develop GTM strategy and manage the marketing programs that drive awareness and organic demand.

- Content development Conceptualize and create unique product and solution content for a variety of platforms.

- Feature releases Involve in understanding the product road map, plan and lead go-to-market activities and create strategies for feature discovery.

Wholl be a good fit:

- B2B software marketing SaaS experience preferred.

- Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc.

- Experience initiating and driving a range of GTM programs including, webinars, trade shows, social media, content marketing, etc. for global market.

- Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail.

- Ability to effectively lead, inspire, and mentor direct and indirect reports.

- Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing.

- Self-directed, organized team player who is capable of hands-on-execution as well as long term business planning.

- Metric driven, comfortable in working with data to draw and share insights with stakeholders.

If this excites you, apply for this opportunity, and the team would love to get on a call with you to discuss further.