Kovai.co - Senior Manager - Digital Marketing

About Kovai.co:

Kovai.co is a catalyst, sparking a revolution in the world of enterprise software and B2B SaaS, we are a technology powerhouse delivering best-in-class enterprise software and game-changing SaaS solutions across industries.

At Kovai.co, we're rewriting the B2B landscape by empowering over 2,500 businesses worldwide with our award-winning SaaS solutions.

Our Products:

- Biztalk360.

- Turbo360.

- Document360.

- "UK headquarters.

- Indian innovation.

Global impact:

Our journey has been nothing short of remarkable, having witnessed exponential growth and profitability right from our inception.

We are on track towards $30 million in annual revenue - and we're just getting started.Kovai.

co is fueled by a tribe of thoughtful helpers, obsessed with empowering customers, uplifting colleagues, and igniting our own journeys.

Redefining tech is our game.

Are you in? Join Kovai.co - where passion meets purpose.

Opportunity: Senior Manager Digital Marketing.

What you'll do on the job:

- Brand messaging and positioning : Develop product messaging that differentiates Kovai.co products and services from others in the market.

- Enabling Sales : Communicate the value of new features and services to the sales and marketing team using various tools and collateral.

- Market, customer and competitor analysis : Perform Market and Customer segment research, analyse competitor products and develop strategies to position the product.

- Demand generation : Develop GTM strategy and manage the marketing programs that drive awareness and organic demand.

- Content development : Conceptualize and create unique product and solution content for a variety of platforms.

- Feature releases : Involve in understanding the product road map, plan and lead go-to-market activities and create strategies for feature discovery.

Who'll be a good fit:

- B2B software marketing - SaaS experience preferred.

- Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc.

- Experience initiating and driving a range of GTM programs including, webinars, trade shows, social media, content marketing, etc. for global market.

- Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail.

- Ability to effectively lead, inspire, and mentor direct and indirect reports.

- Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing.

- Self-directed, organized team player who is capable of hands-on-execution as well as long term business planning.

- Metric driven, comfortable in working with data to draw and share insights with stakeholders.

If this excites you, apply for this opportunity, and the team would love to get on a call with you to discuss further.