KollegeApply - Performance Marketing Role

About KollegeApply

Kollegeapply is transforming the way students connect with higher education opportunities. As a centralized discovery and admissions platform, we help students make informed decisions while enabling colleges to enhance visibility, engagement, and enrollment.

What you'll Do :

- Own & scale paid campaigns across Meta, Google, and NewsBreak (search, display, video, app, shopping as relevant).

- Continuously optimise toward ROAS/CAC targets: audience, bids, budgets, creatives, placements, and landing pages.

- Analyse data - act fast: build dashboards, run cohort/geo/creative analyses, and double down on winners; cut waste.

- Leverage AI & automation: ChatGPT for copy/iterations, rules/alerts, scripts, and smart workflows to speed testing.

- Experiment rigorously: A/B tests on ads, creatives, LPs; maintain a structured experimentation backlog.

- Collaborate cross-functionally with Creative, Product, Sales, and Analytics to hit growth goals.

- Report weekly on pipeline/metrics, insights, and next actions.

What makes you a great fit

- Hands-on with Meta Ads, Google Ads, and NewsBreak Ads (you've actually run and scaled campaigns).

- Analytical problem-solver-comfortable with Excel/Sheets, pivot tables, basic SQL or GA4/Looker Studio.

- AI-savvy: you use prompts, automations, and scripts to 10 output.

Education: Bachelor's degree (quant/marketing preferred). Alumni from IIT/IIM/NIT/PEC/ISB or other top-tier universities are a plus-not a requirement.

Bonus: Google/Meta certifications, GTM/GA4 expertise, creative testing chops, or marketplace/app UA experience.

Tools stack you'll touch.

- Google Ads, Meta Ads, NewsBreak Ads, GA4, Looker Studio, Google Tag Manager, Excel/Sheets, ChatGPT/automation scripts, and A/B testing tools.

How we'll measure success (KPIs)

- ROAS / CPA / CAC vs target

- CTR, CVR, AOV, LTV:CAC,

- Experiment velocity & share of spend on proven winners

- Lead/revenue contribution and accuracy of forecasting

- Competitive compensation with upside (bonuses/ESOPs where applicable)International exposure through global trips and market launches

What we offer

- International exposure through global trips and market launches

- Performance-based rewards & recognition (big wins get celebrated)

- Structured training, mentorship & leadership pathways

- A growth-driven, collaborative culture that values innovation and ownership

- Competitive compensation with upside (bonuses/ESOPs where applicable)