Klarec Eyewear - Head - Digital Marketing

Head of Digital Marketing - Klarec Eyewear

Job Description

About the Role:

We are seeking an experienced Head of Digital Marketing to lead Klarec Eyewear's online marketing strategy and execution. This senior leadership position will drive growth, brand awareness, and customer acquisition through innovative digital channels.

Key Responsibilities:

- Develop and implement comprehensive digital marketing strategies aligned with business objectives

- Lead and mentor a team of digital marketing specialists

- Manage digital marketing budget and optimize ROI across all channels

- Drive customer acquisition, engagement, and retention through digital initiatives

- Oversee SEO/SEM, content marketing, email campaigns, and social media strategies

- Analyze performance metrics and deliver actionable insights

- Collaborate with product, sales, and creative teams to ensure consistent brand messaging

- Stay current with digital marketing trends and emerging technologies

Qualifications:

- 12+ years of progressive digital marketing experience, with 3+ years in a leadership role

- Proven track record of driving growth through digital channels

- Experience in e-commerce, preferably in fashion or eyewear industry

- Strong analytical skills with expertise in marketing analytics platforms

- Proficient in digital marketing tools (Google Analytics, Facebook Ads Manager, etc.)

- Experience managing and optimizing substantial digital marketing budgets

- Degree in Marketing, Business, or related field; MBA preferred

- Excellent leadership, communication, and project management skills

Benefits:

- Competitive salary and performance bonuses

- Health, dental, and vision insurance

- Professional development opportunities

- Flexible work arrangements

Klarec Eyewear is an equal opportunity employer committed to diversity and inclusion in the workplace.