KIWI Kisan Window - Key Account Manager

Key Account Manager D2C (Performance + Retention + P&L)

Detailed Job Description:

D2C Key Account Manager (KAM) at Kiwi Kisan Window, focusing on P&L ownership, performance marketing, and retention.

Location: Dehradun

Experience: 5-7 years in D2C growth, performance marketing, and revenue ownership

Reporting To: Head of Growth / Founders

About Kiwi Kisan Window:

Kiwi Kisan Window is a fast-growing omnichannel FMCG brand offering 250+ clean-label food products across:

- Categories: Kitchen essentials, healthy snacks, beverages

- Channels: D2C website, 8 retail stores (scaling to 35), Zepto, Blinkit, Instamart, Amazon, Flipkart

- Specialty: Corporate gifting, subscription kits, and regional flavor innovation

Featured on Shark Tank India Season 4, Episode 5, we are scaling our D2C vertical 10x and need a strong KAM to lead this mission.

Role Overview:

This is a revenue-owning, full-stack D2C growth role. You will be responsible for driving website sales via Meta Ads, Google Ads, and WhatsApp/Email Retention (via Bitespeed or Klaviyo) while owning the entire P&L of the D2C channel.

You'll collaborate with performance marketers, content/design teams, and product ops to grow traffic, improve conversion, and drive repeat purchases.

Key Responsibility Areas (KRAs):

Own the D2C Revenue & P&L:

- Drive topline growth across new and returning customers

- Monitor CAC, AOV, LTV, ROAS, and payback period

- Improve gross margins through conversion-focused merchandising and bundling

- Weekly reporting on channel health and growth levers

Performance Marketing (Meta & Google Ads):

- Plan and execute paid campaigns across Facebook, Instagram, Google Search, Shopping & YouTube

- Test creatives, audiences, and landing pages to optimize CAC and ROAS

- Collaborate with design & content for performance-first assets

- Run funnel-wide campaigns (awareness, consideration, conversion, remarketing)

Retention Marketing (WhatsApp, Email, SMS):

- Manage Bitespeed or Klaviyo to drive retention and reorders

- Build lifecycle automations (welcome, reorder, cart abandon, birthday, win-back)

- Segment customers by RFM, behavior, and LTV for precision campaigns

- Run monthly calendar of broadcasts and product storytelling flows

Conversion Rate Optimization (CRO):

- Analyze website heatmaps, user journeys, and drop-off points

- Optimize product pages, checkout flow, and homepage UX

- A/B test copy, offers, CTAs, and placement for conversion lifts

- Monitor Google Analytics (GA4) and event flows for decision-making

KPIs (Key Performance Indicators):

Who Should Apply?

- 5 to7 years in D2C growth, performance marketing, or eCommerce management

- Proven track record in Meta & Google Ads with high-scale budgets (3L30L/month)

- Hands-on with Shopify, GA4, Bitespeed, Klaviyo, or WebEngage

- Strong analytical and commercial mindset able to track metrics & optimize real-time

- Prior experience in FMCG, wellness, beauty, or lifestyle D2C brands is a big plus

Why Join Kiwi Kisan Window?

- Own the P&L for one of India's most promising D2C food brands

- Get end-to-end control over growth from ads to CX to retention

- Work alongside founders and brand leaders in a high-growth environment

- Be part of a mission to bring India's healthiest, most delicious foods to every household