Kilowott - SEO Specialist

About the Role:

We are seeking a skilled SEO Specialist to lead and execute all search engine optimization and marketing initiatives. You will play a crucial role in driving organic traffic, improving keyword rankings, and boosting the overall digital visibility of Kilowott. Youll collaborate with our design, content, and development teams to implement comprehensive SEO strategies and ensure measurable results.

Key Responsibilities:

- Keyword Research & Strategy: Identify ranking opportunities and create data-driven SEO plans aligned with business goals.

- On-Page Optimization: Optimize meta tags, headers, content, URLs, and internal links for search visibility and user experience.

- Technical SEO: Work with developers to address indexing issues, mobile responsiveness, page speed, and structured data/schema.

- Off-Page SEO: Build high-quality backlinks through outreach, partnerships, and ethical link-building strategies.

- SEO Audits: Perform regular audits to uncover issues and opportunities, followed by detailed recommendations and implementation.

- Analytics & Reporting: Monitor SEO performance using tools like Google Analytics, Search Console, SEMrush, and Ahrefs. Provide actionable reports on rankings, traffic, and conversion metrics.

- Competitor Benchmarking: Track competitor strategies to identify gaps and trends and adapt accordingly.

- SEO Trends: Stay updated with algorithm changes and new techniques to continuously refine SEO strategies.

Requirements:

- Proven experience as an SEO Specialist or in a similar role

- Deep understanding of SEO best practices, ranking algorithms, and digital trends

- Hands-on experience with tools like Google Search Console, GA4, SEMrush, Ahrefs, Moz, etc.

- Familiarity with basic web technologies (HTML, CSS) and CMS platforms

- Strong analytical, problem-solving, and project management skills

- Excellent verbal and written communication

- Bachelors degree in Marketing, IT, or a related field