Location: Remote | Full-Time

Department: Marketing

Reports to: Director of Marketing

About Kaizen Empire:

Kaizen Empire is a fast-growing U.S.-based ecommerce company with a track record of generating over $80M in cumulative revenue - and we're just getting started. With a 10-year vision to reach $100M in annual revenue, we're committed to continuous improvement across every aspect of our business: people, products, processes, and performance.

We operate across Amazon, Shopify, and emerging marketplaces, with Amazon remaining a foundational channel. As we scale our portfolio, we are investing in advanced PPC systems and data-led optimization strategies to increase visibility, profitability, and long-term organic growth.

Role Summary:

We're seeking an experienced and strategic Amazon PPC Manager to take full ownership of our Amazon paid search advertising performance. In this role, you'll build, optimize, and scale high-performance ad structures using advanced keyword clustering, competitive intelligence, and conversion data to drive both sales and rank across multiple ASINs.

You should be data-obsessed, highly analytical, and performance-driven - someone who thrives on interpreting trends, spotting opportunities in numbers, and turning insights into action. You'll collaborate closely with SEO, Creative, and Product teams to ensure campaigns drive both short-term results and long-term growth.

Key Responsibilities:

- Own and execute our Amazon PPC strategy across all campaign types and ad formats (Sponsored Products, Sponsored Brands, Sponsored Display).

Build full-funnel campaign structures using Keyword Stem Clustering (KSC) and match-type segmentation.

- Continuously optimize campaigns toward ACoS, TACoS, CTR, CVR, and keyword ranking benchmarks.

- Apply negative targeting and budget routing to prevent keyword cannibalization and improve efficiency.

- Execute and manage rank-to-coast campaigns, driving top-of-search visibility followed by organic sustain.

- Conduct in-depth keyword research using tools like Data Dive, Brand Analytics, and Search Query Performance.

- Analyze competitor activity and pursue conquesting strategies to gain market share.

- Work cross-functionally with SEO, Creative, and Operations teams to align campaigns with listing quality, pricing, and inventory status.

- Monitor and maintain clear weekly PPC performance dashboards, providing insights and recommendations to leadership.

- Stay current on Amazon Ads trends, new beta features, and algorithm shifts that impact ranking and performance.

Scorecard Measurables:

- TACoS and ACoS (Blended and by Campaign Type)

- CTR and CVR Performance

- Organic Keyword Rank Velocity

- Top of Search % Share

- Wasted Spend % (from poorly converting terms)

- Weekly PPC Performance Report Delivery