Juniper Hotels - Manager - Digital Marketing

Manager - Digital Marketing

Broad Role:

Ownership and management of all digital assets and paid amplification activities for the hotel, driving performance marketing initiatives, ensuring brand consistency, and collaborating cross-functionally to achieve business goals.

Key Responsibilities:

Digital Asset Management:

- Manage the hotels presence across digital platforms including Brand.com, GMB, OTA, KODDI, TripAdvisor, and online aggregators.

- Ensure hygiene, accuracy, and a conversion-optimized presence across all channels along with Marcomms.

- Oversee website content updates in collaboration with the Marcomms team.

Paid Media & Digital Amplification:

- Lead strategy and execution of all Paid Media campaigns for Rooms, F&B, and special initiatives.

- Work closely with the media agency for strategic planning, targeting, budgeting, and creative input.

- Identify and onboard new digital channels for enhancing performance.

- Manage paid campaigns on platforms like Google, Meta (Facebook & Instagram), YouTube, and LinkedIn.

Social Media Paid Focus:

- Manage all Paid Social Media campaigns across Meta, YouTube, and LinkedIn.

- Collaborate with Marcomms for organic strategy alignment and synergy.

- Optimize paid campaigns for maximum reach, engagement, and ROI.

Content Collaboration & Campaign Assets:

- Co-develop digital campaign content in partnership with the Marcomms team.

- Drive digital briefs to ensure the creation of platform-aligned, high-performing creative assets.

- Own and manage landing pages, offer pages, campaign messaging, and performance-centric content along with Marcomms.

Data & Performance Reporting:

- Track, analyze, and report the performance of all digital campaigns.

- Share monthly reports and key campaign insights with stakeholders.

- Leverage data to continuously optimize and enhance strategies.

Cross-Functional Collaboration:

- Align with Marcomms to ensure brand consistency and on-point content delivery.

- Partner with Sales, Revenue, and F&B teams to support business objectives.

- Amplify hotel initiatives through targeted digital campaigns and amplification efforts.

Preferred Qualifications & Experience:

- Bachelors/masters degree in Marketing, Digital Marketing, or related field.

- 3 to 8 years of experience in digital marketing, preferably in hospitality or a service-led industry.

- Strong knowledge of paid media, performance marketing tools, and digital analytics.

- Experience in campaign management across Google, Meta, YouTube, and LinkedIn.

- Excellent stakeholder management and cross-functional collaboration skills.