Jaipur Rugs - Manager - Performance Marketing

Position Overview:

- Jaipur Rugs is looking for a dynamic Paid Marketing Specialist with substantial experience in SEM on Google and Facebook platforms.

- This role is ideal for someone with a minimum of 4 years of direct experience in the eCommerce industry or 5-6 years of performance marketing experience within an advertising agency.

- The candidate should demonstrate a strong track record in executing and optimizing paid advertising campaigns to drive sales and ROI.

Key Responsibilities:

- Design and execute SEM campaigns on Google Ads and Facebook Ads Manager, aiming to meet and exceed eCommerce sales targets.

- Conduct advanced research on keywords, audience targeting, and competitive landscape optimize campaign performance.

- Utilize analytical tools to monitor campaign results, adjusting strategies based on data insights to maximize effectiveness and efficiency.

- Work closely with the marketing and eCommerce teams to ensure seamless integration of SEM strategies with broader marketing objectives and eCommerce goals.

- Stay updated with the latest trends and best practices in SEM, performance marketing, and the eCommerce industry to continually refine and improve campaign strategies.

- Generate comprehensive reports on campaign performance, providing insights and recommendations to the marketing team and senior management.

Qualifications:

- Bachelors degree in Marketing, Business, or a related field.

- At least 3 years of experience in SEM specifically within the eCommerce sector, or 3-4 years of experience in performance marketing within an ad agency, with a proven ability to drive sales and achieve strong ROI.

- Expertise in Google Ads and Facebook Ads Manager, along with proficiency in analytics platforms such as Google Analytics.

- Exceptional analytical skills, with the ability to derive meaningful insights from complex data sets.

- Strong communication skills, capable of effectively collaborating with cross-functional teams and managing multiple projects.

- Creative and strategic thinking abilities, with a keen eye for identifying growth opportunities and optimizing marketing spends.

Why Join Jaipur Rugs:

Opportunity to work with a globally renowned brand that values tradition, innovation, and social responsibility.

Engage in impactful work that supports artisan communities and promotes sustainable practices.

Collaborate with a team of passionate professionals in a creative and supportive environment.

Competitive compensation, including a comprehensive benefits package, reflecting the experience and expertise you bring to our team