Job Description:
Responsibilities:
- Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting.
- Develop and implement ecommerce strategy in order to improve website performance.
- Work with developers to improve website speed.
- Work with the marketing team or manage digital marketers in order to improve quality and traffic acquisition.
- Re-Platforming website to new CMS, making website mobile capable.
- Research market in order to discover new trends and technologies in order to improve website performance.
- Analyze various data in order to deliver data driven strategies in order to deliver top performance and achieve KPIs.
- Oversee or directly manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social media.
- Develop content calendar and oversee website uploads and landing pages development.
- Report on performance.
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