Key Responsibilities

Team Leadership & Management

- Lead, manage, and inspire a team of digital marketing professionals to achieve individual and team performance targets.

- Delegate responsibilities effectively, track progress, and ensure all digital marketing initiatives are executed on time and within budget.

- Conduct regular performance evaluations, providing constructive feedback, coaching, and career development opportunities for the team.

Digital Marketing Strategy & Planning

- Develop and execute comprehensive digital marketing strategies to promote our brokerage services, enhance customer engagement, and drive business growth.

- Align digital marketing plans with overall company goals, ensuring a cohesive online presence across all platforms (website, social media, search engines, etc.

- Identify new trends, tools, and technologies to keep the company ahead of digital marketing trends in the financial services industry.

Campaign Management & Execution

- Oversee the planning, execution, and optimization of digital marketing campaigns across multiple channels (paid search, SEO, email marketing, display ads, social media, affiliate marketing, etc.

- Ensure campaigns are aligned with business objectives and targeted to appropriate market segments.

- Analyze digital marketing data and use insights to adjust campaigns, optimize ROI, and improve performance metrics such as leads, conversions, and customer retention.

Analytics & Reporting

- Monitor and measure the effectiveness of digital campaigns using analytics tools (Google Analytics, SEMrush, Hub Spot, etc.

- Provide regular reports and insights to senior management on campaign performance, key metrics, and areas for improvement.

- Use data-driven insights to make recommendations for future digital marketing initiatives and strategies.

SEO & Content Optimization

- Oversee SEO strategy and execution to increase organic visibility and drive traffic to the firms website.

- Ensure that content across digital channels is optimized for search engines and designed to engage and convert visitors into leads.

- Collaborate with the content team to create valuable, informative, and high-quality content that appeals to target audiences.

Social Media Management & Engagement

- Lead the social media strategy to build the firms presence across platforms like LinkedIn, Twitter, Facebook, Instagram, and YouTube.

- Manage day-to-day social media campaigns, including content creation, community engagement, and paid social ads.

- Analyze social media performance and adjust strategies to improve engagement and audience growth.

Collaboration & Cross-functional Coordination

- Work closely with the sales, product, and compliance teams to ensure that all digital marketing efforts are aligned with business objectives and regulatory requirements.

- Collaborate with external partners, vendors, and agencies to support digital initiatives and ensure high-quality execution.

Budget Management & Optimization

- Manage the digital marketing budget, allocating resources efficiently across various channels and campaigns.

- Monitor expenses, track ROI, and ensure that campaigns are optimized for cost-effectiveness and results.

Compliance & Risk Management

- Ensure all digital marketing activities comply with industry regulations, legal requirements, and company policies.

- Work with the compliance team to ensure that digital marketing content (ads, social posts, etc. ) adheres to the regulatory standards for financial services and stock broking.

Key Requirements

Experience & Education

- Bachelors degree in Marketing, Digital Marketing, Business Administration, or a related field.

- 3+ years of hands-on experience in digital marketing, with at least 2 years in a leadership role, preferably within the financial services or stock broking industry.

- Proven track record of managing and optimizing digital marketing campaigns to drive leads, conversions, and brand awareness.

Skills & Competencies

- Strong leadership and people management skills, with the ability to mentor and motivate a diverse team.

- In-depth knowledge of digital marketing channels, including SEO, SEM, email marketing, social media, content marketing, and affiliate marketing.

- Expertise in using marketing analytics tools (Google Analytics, SEMrush, HubSpot, etc. ) to track campaign performance and generate insights.

- Familiarity with marketing automation platforms and customer relationship management (CRM) systems.

- Strong written and verbal communication skills, with the ability to create compelling digital content and reports.

- Deep understanding of the financial industry, particularly stock broking, and its regulations in digital marketing.

Desirable Attributes

- Experience with paid search (Google Ads, Bing Ads), social media advertising (LinkedIn, Facebook Ads, Twitter Ads), and programmatic advertising.

- Knowledge of conversion rate optimization (CRO) techniques and landing page optimization.

- Familiarity with video marketing and online webinars for client education.

- Analytical mind-set with the ability to draw actionable insights from data and metrics