Jainam - Deputy Manager - Growth - Sales & Marketing

- Deputy Manager - Growth - Sales & Marketing will be responsible for driving revenue growth, creating strategic marketing plans, and building a strong student acquisition pipeline. This role demands a leader who understands both B2C and B2B education sales and digital marketing, and can align them to meet ambitious growth targets.

Key Responsibilities

Sales Management:

- Develop and execute sales strategies to achieve admission and revenue targets.

- Build, train, and lead the sales team for optimal performance.

- Identify and nurture leads through multiple channels (walk-ins, social media, referrals, partnerships).

- Oversee counseling sessions and ensure conversion rates are maximized.

- Maintain strong relationships with students, alumni, and partners to encourage referrals.

Marketing Management:

- Plan and implement integrated marketing campaigns (digital, print, events).

- Strategically promote courses to targeted audiences.

- Manage online advertising (Google Ads, Facebook/Instagram Ads, LinkedIn campaigns).

- Oversee content creation for social media, email marketing, blogs, and videos.

- Track and analyze campaign performance; optimize for better ROI.

- Collaborate with design and creative teams for impactful branding and promotional materials.

Strategic Growth:

- Identify new market opportunities and partnerships (corporates, influencers, institutions).

- Conduct competitor analysis to refine positioning and offerings.

- Develop pricing strategies and promotional offers in alignment with business goals.

Key Requirements:

- Education: Bachelor's/Master's degree in Marketing, Business Administration, or related field.

- Experience: Minimum 5+ years in Sales & Marketing