IT Path Solutions - Specialist - Email Marketing

Key Responsibilities:

- Email Campaign Management: Plan, develop, and execute email marketing campaigns, including newsletters, product promotions, lifecycle emails, and more.

- Audience Segmentation: Segment email lists based on customer behavior, demographics, and preferences to deliver highly targeted and personalized content.

- Content Creation: Create and optimize email content, including copy, graphics, and calls to action, ensuring a consistent brand voice and visual identity.

- A/B Testing: Conduct A/B tests to optimize email performance, analyzing open rates, click-through rates, and conversion rates to refine strategies.

- List Management: Maintain and grow email subscriber lists, manage unsubscribes, and ensure compliance with email marketing regulations (CAN-SPAM, GDPR).

- Automation: Implement and manage email automation workflows, including drip campaigns, welcome series, and re-engagement campaigns.

- Analytics and Reporting: Monitor email campaign metrics, track key performance indicators (KPIs), and provide regular reports with actionable insights.

- Collaboration: Work closely with the marketing team to align email marketing efforts with overall marketing strategies and campaigns.

Qualifications:

- Bachelor's/ Master's degree in marketing, communications, or a related field.

- Minimum of three years of experience in email marketing.

- Proficiency in email marketing platforms (Mailchimp, Constant Contact, HubSpot).

- Strong knowledge of email marketing best practices and industry trends.

- Excellent writing and editing skills with attention to detail.

- HTML/CSS skills for email template customization (preferred but not required).

- Analytical mindset with the ability to interpret data and make data-driven decisions.

- Familiarity with marketing automation and CRM systems