Internet Soft - Performance Manager

Job Title: Performance Manager (Marketing & Growth)

Location: Hadapsar, Pune

Shift Timing: 6:00 PM 3:00 AM (US Shift)

Experience Required: 6+ Years

About Us:

Key Responsibilities:

- Design and execute go-to-market strategies for new product launches, targeting US and global markets.

- Drive performance marketing campaigns across digital channels, SEO, paid media, content, and partnerships.

- Leverage AI tools & analytics for campaign optimization, predictive insights, and smarter targeting.

- Collaborate closely with US-based clients, stakeholders, and internal teams to align strategies with business goals.

- Monitor KPIs, track ROI, and present performance insights to leadership teams.

- Build and expand brand presence in IT and Fintech domains, ensuring product differentiation in competitive markets.

- Manage marketing budgets, ensuring cost-efficient scaling of campaigns.

- Explore new trends, tools, and strategies for lead generation, customer acquisition, and retention.

Requirements:

- 6+ years of experience in performance marketing/market growth, with proven success in IT and Fintech industries.

- Hands-on experience using AI-driven marketing tools & automation platforms.

- Strong background in working with US clients and managing campaigns for international markets.

- Demonstrated ability in leading teams, setting KPIs, and driving accountability.

- Proven expertise in B2B/B2C marketing, digital campaigns, and GTM execution.

- Excellent leadership, communication, and analytical decision-making skills.

- Ability to thrive in a fast-paced, target-driven environment and work flexible night shifts.

Preferred Skills

- Knowledge of tools like HubSpot, Marketo, Salesforce, Google Ads, Meta Ads, LinkedIn Campaign Manager.

- Familiarity with data visualization/BI tools for reporting (Tableau, Power BI, Google Data Studio).
- Understanding of compliance requirements in Fintech (desirable).