Insidea - Specialist - Social Media

Job Description:

- We are looking for a talented Social Media Specialist to run our client's social media pages and oversee online presence by:

- Creating engaging content.

- Creating strategies.

- Monitoring usage statistics.

- Managing social campaigns.

- Staying up-to-date with digital technologies and social media trends.

- Possessing outstanding communication abilities.

- Briefly, managing the Client's social media presence to grow the online traffic and consumer interaction to boost our marketing and sales efforts.

Responsibilities & Duties:

- Design and implement social media strategy to align with business goals.

- Create multi-channel social calendars with complete ownership of the copy.

- Define important social media KPIs, set specific objectives, and report on ROI.

- Perform research on current benchmark trends and audience preferences.

- Communicate with followers and respond to queries in a timely manner.

- Engage in social media communities by responding to social media posts and developing discussions.

- Measure the success of every social media campaign.

- Analyze competitor activity on a regular basis.

- Work closely with designers to ensure top-notch content quality.

- Suggest and implement new content types to develop brand awareness and drive engagement.

Skills and Qualifications:

- 3+ years of proven work experience in social media, preferably in a B2B SaaS company.

- Excellent copywriting skills.

- Ability to deliver creative content (text, image, and video).

- Understanding of SEO and web traffic metrics.

- Knowledge of online marketing channels.

- Excellent communication skills.

- Familiarity with web design is an added advantage.

- Good understanding of social media KPIs.

- Excellent knowledge of LinkedIn, Twitter, and other social media best practices.