Insidea - Marketing Specialist - Social Media/LinkedIn

Marketing Specialist - Social Media/LinkedIn

About the company:

At INSIDEA, we are a fully remote organisation, hiring top talents from across the globe to deliver exceptional digital marketing and HubSpot solutions.

Our diverse services are designed to enhance your brands online presence and drive real, measurable growth.

From marketing optimization and content creation to full-scale HubSpot integration, we provide a holistic approach to transform your digital experience and maximize performance.

Job Description:

We're seeking a LinkedIn Marketing Specialist to help shape, elevate, and amplify the personal brand of internal profiles across digital platforms.

This role is ideal for a strategic storyteller with a deep understanding of personal branding, content creation, and audience engagement.

Youll work closely with leadership to translate their voice, values, and vision into a compelling online presence especially across platforms like LinkedIn, Instagram, X (Twitter), and YouTube.

Job Responsibilities:

- Develop and execute a cohesive personal branding strategy aligned with business goals.

- Define tone, voice, messaging pillars, and content themes for internal profiles.

- Conduct brand audits to ensure alignment across channels and content.

- Manage and grow personal social media profiles (LinkedIn, Instagram, Twitter/X, etc.

- Plan, create, schedule, and publish original content that reflects the personal brand.

- Engage with followers, manage DMs and comments, and grow an authentic community.

- Craft high-impact written content thought leadership posts, micro-blogs, captions, and scripts.

- Collaborate with videographers, designers, or editors to develop branded visual content.

- Repurpose content across multiple formats (video, carousels, quotes, blogs, newsletters).

- Stay on top of trends, platform algorithm updates, and best practices.

- Monitor online presence and mentions, ensuring the personal brand is positioned positively.

- Collaborate on PR opportunities, podcasts, speaking engagements, or media features.

Preferred Experience:

- 2+ years in LinkedIn marketing.

- Proven experience managing or building personal brands (e.g., founders, influencers, executives).

- Strong writing skills with the ability to capture voice and tone authentically.

- Solid understanding of social media strategy, growth tactics, and content trends.

- Experience with content planning tools (e.g., Notion, Trello) and analytics platforms.

- Comfortable working closely with executives, founders, or public-facing personalities.

- Experience working in a branding or creative agency.