IMS Group Charter - Specialist - Digital Marketing

- We are looking for a strategic and results-driven Digital Marketing Specialist / Team Lead to join our team.

- The ideal candidate will be responsible for overseeing the development and execution of our clients' digital marketing strategies.

- This role requires a blend of creativity, analytical skills, and leadership abilities to manage a team of digital marketing specialists and ensure the successful implementation of campaigns.

Key Responsibilities:

Strategy Development and Execution:

- Develop and implement comprehensive digital marketing strategies for clients to meet their business objectives.

- Oversee the creation and execution of campaigns across various digital channels including SEO, PPC, social media, email marketing, and content marketing.

- Monitor and analyze campaign performance, providing actionable insights and recommendations for optimization.

Team Leadership and Management:

- Lead, mentor, and manage a team of digital marketing specialists.

- Conduct regular team meetings and performance reviews to ensure the team meets its goals.

- Foster a collaborative and innovative team environment.

- Recruit, hire, and onboard new team members, ensuring they align with company culture and objectives.

- Provide ongoing training and development opportunities to enhance team skills and performance.

Client Relationship Management:

- Serve as the main point of contact for key clients, ensuring their needs are met and expectations exceeded.

- Present campaign strategies, performance reports, and optimization plans to clients.

- Build and maintain strong, long-term client relationships.

Content and Creative Oversight:

- Collaborate with the content and design teams to create compelling and effective marketing materials.

- Ensure all content aligns with brand guidelines and client goals.