IDAM Wellness - Digital Marketing Manager - D2C

Key Responsibilities:

- Strategy Development: Collaborate with senior management to develop comprehensive growth strategies aligned with the company's objectives and market trends.

- Market Analysis: Conduct thorough market research to identify emerging opportunities, consumer trends, and competitive landscapes to inform strategic decision-making.

- Customer Acquisition: Develop and execute customer acquisition strategies across various channels, including digital marketing, partnerships, and sales initiatives.

- Conversion Optimization: Continuously analyze user behavior and conversion funnels to identify opportunities for optimization and implement tactics to improve conversion rates.

- Retention and Loyalty: Implement strategies to enhance customer retention and foster loyalty through personalized experiences, engagement programs, and customer feedback mechanisms.

- Product Development Support: Collaborate with product teams to identify opportunities for product enhancements or new features that drive user acquisition, engagement, and retention.

- Analytics and Reporting: Establish key performance indicators (KPIs) and metrics to measure the effectiveness of growth initiatives. Generate regular reports and insights to track progress and inform strategic adjustments.

- Experimentation and Iteration: Foster a culture of experimentation and rapid iteration by leading A/B testing, user feedback loops, and data-driven decision making processes.

- Cross-Functional Collaboration: Work closely with marketing, product, sales, and customer success teams to ensure alignment and collaboration on growth initiatives.

- Team Leadership: Lead and mentor a team of growth professionals, providing guidance, coaching, and support to foster their professional development and maximize team performance.