About Iamneo:

- Founded in 2016 and now part of the NIIT family, iamneo is a rapidly growing, profitable B2B EdTech SaaS company revolutionizing tech talent upskilling, evaluation, and deployment.

- Our AI-powered platforms enable enterprises and educational institutions to build future-ready talent at scale.

- As an NIIT Venture, we combine NIIT's 40+ years of learning and talent development expertise with our AI-driven, product-focused approach to modern upskilling.

- If you are passionate about innovation, precision, and financial governance, we'd love to have you on board.

Role Overview:

- The Customer Advocacy & Engagement Manager will be the driving force behind two strategic initiatives:.

- Customer Advocacy - turning our happiest customers into long-term brand ambassadors through referrals, case studies, co-marketing, and recognition.

- Customer Advisory Board (CAB) - creating and managing a strategic forum of senior customer stakeholders to influence product vision, validate roadmaps, and share market insights.

- This is a high-impact, relationship-driven role that sits at the intersection of customer success, marketing, and product strategy.

Key Responsibilities:

Customer Advocacy Program:

- Own and execute the customer referral process within the broader advocacy program.

- Identify potential advocates using NPS, CSAT, and product usage data.

- Drive advocacy initiatives such as co-branded case studies, thought leadership pieces, and. recognition campaigns.

- Track and report referral metrics and advocate engagement to leadership.

Customer Advisory Board (CAB):

- Lead execution of the CAB Charter, organizing 2 structured meetings annually (virtual/inperson) plus interim engagements.

- Facilitate discussions on product vision, market trends, and innovation feedback.

- Manage CAB membership cycles for balanced representation across institution types, roles, and geographies.

- Ensure feedback loops are closed and insights influence roadmap and GTM strategies.

Engagement & Recognition:

- Build tiered recognition programs for advocates and CAB members (events, spotlights, awards).

- Maintain ongoing engagement touchpoints to nurture long-term relationships.

Governance & Reporting:

- Ensure all advocacy and CAB activities are tracked in CRM.

- Create monthly dashboards for leadership summarizing impact, trends, and next steps.

- Uphold confidentiality and ethical guidelines in all engagements.

Roles & Expectations:

- Serve as the primary liaison for all customer advocates and CAB members.

- Ensure measurable business outcomes from advocacy and CAB programs.

- Build repeatable playbooks for advocacy, referrals, and CAB facilitation.

- Partner cross-functionally with Sales, Marketing, and Product to align customer voice with business priorities.

Non-Negotiables (Must-Have Skills):

- Strong relationship-building skills with senior decision-makers (CXOs, Deans, VPs, HR Heads).

- Proven experience in customer advocacy, customer success, community management, or partner programs.

- Excellent facilitation, verbal, and written communication skills.

- Experience in B2B SaaS / EdTech environments.

- Familiarity with CRM tools (HubSpot, Pipedrive, Salesforce).

- Skilled in managing strategic forums or executive councils.

Required Experience:

- 5-8 years in Customer Success, Advocacy, or Account Management.

- 2+ years in designing or executing structured advocacy or CAB programs.