About the job: Key Responsibilities: Search Engine Optimization (SEO): - Conduct keyword research and analysis to identify opportunities for website content optimization and ranking improvements. - Optimize on-page elements, including meta tags, headings, content, and internal linking to improve website search engine visibility. - Implement technical SEO best practices, including site structure, URL optimization, and mobile responsiveness. - Monitor and analyze website performance using SEO tools and make data-driven recommendations for continuous improvement. Content Marketing: - Collaborate with the content team to create SEO-friendly content that aligns with iServeU's marketing objectives and target audience. - Ensure content is optimized for search engines and leverage keyword research to drive organic traffic. Digital Marketing Strategy: - Develop and execute digital marketing campaigns across various channels, including social media, email marketing, display advertising, and search engine marketing (SEM). - Use analytics tools to monitor campaign performance and identify areas for optimization and increased ROI. Website Management: - Regularly update and maintain the company website, ensuring all content is up-to-date and accurately represents the brand and offerings. - Collaborate with web developers to implement necessary changes and improvements to enhance user experience and conversion rates. Analytics and Reporting: - Track and analyze key performance indicators (KPIs) related to SEO and digital marketing initiatives, preparing regular reports for management. - Use data insights to measure campaign success, identify trends, and recommend actionable improvements. Collaboration and Communication: - Work closely with cross-functional teams, including marketing, design, and development, to ensure alignment and consistency across all digital channels. - Coordinate with external agencies and vendors as needed to execute specific digital marketing initiatives. Requirements: - Bachelor's/master's degree in Marketing, Digital Marketing, or a related field. - Proven experience in digital marketing with a focus on SEO strategy and implementation. - Familiarity with SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, etc. - Solid understanding of search engine algorithms and ranking factors. - Strong analytical skills with the ability to interpret data and make data-driven decisions. - Creative thinking and problem-solving skills to develop innovative digital marketing campaigns. - Excellent communication and interpersonal skills to collaborate effectively with various teams and stakeholders. - Knowledge of the fintech industry and financial products/services is a plus.

Bhubaneshwar

iServeU Technology - Specialist - SEO 

Job Description for iServeU Technology - Specialist - SEO  in iServeU in  Bhubaneshwar for (4-5) years of experience. Apply Now!