Posted By
290
Posted in
Sales & Marketing
Job Code
1607866
Job Title: Marketing Lead - ERP Growth & Brand Strategy.
Company: HostBooks Limited.
Location: Gurugram, India.
Experience: 10+ years in Integrated Marketing, Branding & Demand Generation (B2B Technology Solutions).
Education: MBA/PGDM in Marketing from a premier institute (IIM, ISB, XLRI, MDI, etc.) preferred.
About HostBooks
HostBooks is a fast-growing AI-native ERP platform powering end-to-end transformation for enterprises across manufacturing, retail, logistics, construction, hotels and F&B.
Our ERP suite helps organizations automate workflows, optimize operations, and gain real-time business visibilitydriving measurable growth and compliance.
As we scale, we are looking for a visionary Marketing Leader to shape our brand, demand engine, and market presence in India and beyond.
Role Overview
We are seeking a dynamic and strategic Marketing Lead to drive integrated marketing for HostBooks ERP business.
This role blends brand leadership, demand generation, digital strategy, and industry engagement to position HostBooks as a leading ERP player.
The ideal candidate brings a mix of creative storytelling, analytical rigor, and B2B SaaS marketing expertise, with experience in building high-growth marketing engines for enterprise technology solutions.
Key Responsibilities:
Brand & PR Strategy
- Define and amplify HostBooks ERP brand positioning across digital and offline channels.
- Build a strong media presence through thought leadership, PR campaigns, analyst relations, and industry partnerships.
- Craft compelling brand narratives aligned with growth objectives.
Digital Marketing & Demand Generation
- Lead an integrated digital marketing strategy driving high-quality enterprise leads.
- Execute account-based marketing (ABM) to target CXOs and decision-makers in priority industries.
- Oversee performance marketing campaigns (LinkedIn, Google, Meta, WhatsApp) with clear ROI metrics.
Content & Thought Leadership
- Develop a content engine including blogs, whitepapers, videos, case studies, and webinars to position HostBooks as an ERP thought leader.
- Ensure content consistency across all touchpoints with strong SEO & conversion optimization.
- Collaborate with product and sales to build verticalized storytelling and solution narratives.
Events & Industry Engagement
- Drive visibility through industry events, trade shows, roundtables, and webinars.
- Partner with sales and product teams to create event-led lead generation programs.
- Represent HostBooks at industry forums and CXO networks.
Team Leadership & Collaboration
- Lead and mentor a multi-disciplinary marketing team (content, digital, design, SEO, social).
- Collaborate with sales, product, and leadership teams to align marketing with revenue goals.
- Foster a data-driven marketing culture with clear KPIs and accountability.
Qualifications & Requirements
- MBA/PGDM in Marketing from a top-tier B-school highly preferred.
- 10+ years of experience in B2B marketing for ERP, SaaS, or enterprise technology.
- Proven success in building and executing brand, digital, and demand generation strategies.
- Hands-on experience with LinkedIn Ads, Google Ads, HubSpot/Zoho, SEMrush, and marketing automation tools.
- Strong analytical skills with the ability to measure and optimize ROI.
- Excellent storytelling, communication, and leadership abilities.
Why Join HostBooks?
- Lead end-to-end marketing for a high-growth ERP product in Indias fastest-growing industries.
- Build a category-defining brand at the intersection of ERP and AI innovation.
- High-impact role with direct influence on revenue and market leadership.
- Competitive compensation, performance-driven culture, and fast-track leadership opportunities.
Didn’t find the job appropriate? Report this Job
Posted By
290
Posted in
Sales & Marketing
Job Code
1607866
