HealthPlix Technologies - Lead - Ad Operations & Analytics

About the Role:

- This role is critical to ensuring advertising campaigns run smoothly, efficiently, and deliver measurable results for our clients

- As a Lead - Ad Operations & Analytics, you'll support the planning, execution, and optimization of ad operations. You'll work cross-functionally with sales, data analytics, product, etc. to ensure that there is optimal visibility of Ads to our users and also delivers outcomes for our clients

Key Responsibilities:

- Support end-to-end execution of ad campaigns. Right from selecting doctors for the campaign, deciding on optimal impressions, to delivering outcome reports

- Monitor campaign health, flag issues proactively, and participate in post-campaign analysis and reporting.

- Identify process improvements and automation opportunities to streamline ad operations

- Understand the outcomes expected by the client and run campaigns accordingly to optimize for the expected outcomes

Qualifications:

- 2+ years of experience in business analysis role and taking data based decisions

- Comfortable working with data; ability to interpret metrics and deliver insights.

- Excellent organizational skills and attention to detail.

- Proficiency in excel is mandatory. Strong skills in SQL and python are good to have

- An MBA from a tier-1 business school/ more than 2 years of experience working in a business role in a startup environment

- Preferable to have some experience in pharmaceuticals/ healthcare