Were looking for a Sr. Marketing Manager to own HUFTs marketing strategy, brand storytelling, and retail engagement. This is a senior leadership role that will steer HUFTs narrative, drive customer engagement across channels, and deliver bold, insight-led campaigns. You will bring together brand building, retail activations, visual merchandising, customer insights, and partnerships into one cohesive growth enginedelivering impact nationally and hyper-locally.

Key Responsibilities/What You Will Do

- Strategy & Planning: Define and own the annual marketing calendar, ensuring alignment between brand, retail, digital, and business priorities.

- Budget Ownership: Manage the marketing budget across verticals, track ROI, and optimize spend for maximum impact.

- Retail Marketing & Visual Merchandising: Lead in-store marketing and VM strategy to drive footfall, conversion, and brand-right experiences.

- Brand Partnerships: Identify and drive high-impact brand collaborations, co-branded campaigns, and influencer activations.

- Data & Insights: Build a customer insights framework; analyse data to shape campaigns and drive targeted engagement.

- Campaign Leadership: Own end-to-end development and execution of national campaigns, launches, and key activations.

- Cross-functional Collaboration: Partner with product, sales, e-commerce, design, and retail ops to deliver unified brand experiences.

- Innovation & Trendspotting: Stay ahead of consumer and industry trends to bring fresh ideas and tools into HUFT marketing.

Qualifications & Skills/What You Need

- Bachelors degree in Marketing, Business, Communications, or related field; MBA preferred.

- 5+ years of experience in integrated marketing, with at least 2 years in a leadership role.

- Strong expertise in retail marketing, digital, and partnerships.

- Proven success in budget management, data-led strategy, and brand building.

- Excellent leadership, creative thinking, and stakeholder management skills.

- Comfortable working in a fast-paced, high-growth environment with national visibility.

Why Join Us?

- Lead marketing for Indias leading pet care brand.

- Take full ownership of strategy, storytelling, and growth.

- Work with a passionate, mission-driven team that values creativity and kindness.

- Drive meaningful impact for pets, pet parents, and communities.

About Us

At Heads Up For Tails, we dont just cater to pets; we celebrate them as family. We have over 100+ stores across 20 cities, hosting 5000+ India-first, category-defining products, all thoughtfully designed to bring joy, comfort, and well-being to our furry companions. Founded with a deep passion for improving the lives of pets and their families, HUFT has grown to become Indias most loved pet care brand.

Our Mission

To create and curate innovative products and services that bring joy to pets and their family, one home at a time.

Our Culture

We are driven by a core set of values: kindness, innovation, collaboration, and inclusivity.

Whether its designing our products, interacting with customers, or building our team, everything we do is guided by these principles.

Our Achievements

- Recognised as the market leader in Indias rapidly growing pet care industry.

- Trusted by thousands of pet parents for our high-quality, thoughtfully designed products.

- Leading the way in creating pet care solutions tailored specifically to the needs of Indian pet families. At HUFT, were not just building a brandwere creating a community of pet lovers who believe in making a difference.

Why Work with HUFT?

- Be part of a fast-growing company in one of Indias most exciting marketspet care.

- Thrive in a collaborative and dynamic environment where creativity and ownership is celebrated.

- Grow with a purpose-driven organization that champions the well-being of our furry family members.

- Work with a team of passionate individuals who share your love for pets.

What We Offer

As part of our pack, youll enjoy:

- A collaborative, supportive, and pet-friendly work environment.

- Opportunities to innovate and solve meaningful and complex challenges in the pet care space.

- The chance to make a real difference in the lives of pets and their families.

- Medical Insurance/Perks.

Check out more about us on www.huft.com.