Head - Strategy & Marketing - Financial Firm

We are looking for a Head - Strategy & Marketing for a financial company in Mumbai.

Key Responsibilities:

- Conceptualization and implementation of a growth strategy for enhancing products and services and scaling specific product lines.

- Identification of right opportunities for expanding business activities based on deep understanding of products and offerings, regulatory framework and global market scenario.

- Take complete ownership of initiatives ranging from identification of a product need to development & marketing of the same and act as the primary decision maker at each stage.

- Build and lead internal project teams for launch/ re-engineering of products and marketing activities based on current performance data, member/customer feedback, etc.

- Demonstrate cross-functional leadership by working closely with product and operations teams to create a shared understanding of new product needs, marketing strategy and implement growth initiatives.

- Drive initiatives towards digital and non-digital marketing; branding and positioning; social media and corporate communication.

- Conduct market research to understand customer needs, competitive landscape and industry trends to identify opportunities for growth and innovation.

- Enter into innovative partnerships and corporate collaborations to enhance business reach.

- Establish and track metrics to measure effectiveness of marketing and strategic initiatives.

- Be a Change Agent to foster a result-driven culture that uses agile ways of working and embraces innovation.

- Introduce an outside-in or modernized way of thinking, leading to dynamic and sustained organizational effectiveness