Head - SEO & ASO - Marketing

Roles and Responsibilities:.

- Develop and execute comprehensive SEO and ASO strategies to drive organic growth and improve visibility across web and app platforms.

- Conduct keyword research and optimize website content, app titles,. descriptions, and other metadata for target audiences and algorithms.

- Analyze performance metrics using tools like Google Analytics, Search. Console, and app store analytics to identify opportunities and optimize. strategies.

- Implement technical SEO best practices, including site speed, mobile-first. optimization, and schema markup.

- Optimize app store assets (screenshots, icons, videos) and perform A/B testing to enhance conversion rates.