Head - Sales & Marketing - IT

Head of Sales & Marketing

We are seeking a dynamic, results-oriented, and tech-savvy Head of Sales & Marketing to lead our organizations revenue growth and brand expansion.

This leadership role requires a strategic thinker who can seamlessly integrate traditional marketing strategies with modern digital tools and data-driven sales tactics.

The ideal candidate will have a deep understanding of market dynamics, customer behavior, and technological tools that support high-performance marketing and sales operations.

Key Responsibilities

Strategic Leadership

- Develop and execute comprehensive sales and marketing strategies aligned with business goals.

- Define KPIs and OKRs to track sales growth, customer engagement, and marketing ROI.

- Lead brand positioning, pricing strategies, go-to-market plans, and competitive analysis.

Sales Management

- Drive B2B/B2C revenue growth across key verticals and channels.

- Build and lead a high-performing sales team; define sales territories and incentive programs.

- Establish sales forecasting, pipeline management, and client relationship frameworks using CRM platforms.

Marketing Management

- Oversee both offline and digital marketing initiatives, including SEO/SEM, content marketing, social media, influencer engagement, email campaigns, and PR.

- Lead integrated campaign planning and execution in alignment with product lifecycle and market trends.

- Optimize customer acquisition, conversion, and retention across touchpoints using marketing automation tools.

Data & Performance Analytics

- Use analytics tools to evaluate campaign performance, sales funnel metrics, customer insights, and market intelligence.

- Leverage CRM and BI platforms to identify sales opportunities, trends, and reporting accuracy.

Collaboration & Cross-functional Leadership

- Work closely with Product, Finance, Customer Success, and Operations to drive holistic business growth.

- Lead strategic partnerships, distribution channels, and client onboarding experiences.

Qualifications & Requirements

- MBA or equivalent in Marketing, Business Administration, or a related field.

- 10+ years of experience in sales and marketing, with at least 3-5 years in a senior leadership role.

- Proven track record of building brands, driving revenue growth, and scaling teams.

- Strong understanding of digital ecosystems and customer experience design.

- Exceptional leadership, communication, negotiation, and decision-making skills.

Preferred Traits

- Entrepreneurial mindset with a hands-on approach.

- Strong analytical and creative problem-solving ability.

- Adaptability in high-growth, fast-changing environments.

- Strong network within the industry vertical(s)