Head - Performance Marketing - FMCG/D2C

Key Responsibilities:

Strategy & Planning:

- Develop and execute comprehensive performance marketing strategies across paid digital channels (Google Ads, Facebook/Instagram, YouTube, Amazon, etc.).

- Plan media budgets with a strong focus on ROI, CAC, ROAS, and customer LTV.

- Align campaign goals with business objectives for both D2C and marketplace platforms.

Execution & Optimization:

- Manage end-to-end paid media campaigns: setup, A/B testing, tracking, and real-time optimization.

- Lead targeted performance campaigns to drive website traffic, app installs, and e-commerce conversions.

- Optimize landing pages and user funnels for maximum impact.

Data & Analytics:

- Analyze performance metrics to derive actionable insights and refine strategy.

- Create detailed campaign reports with KPIs: impressions, CTR, conversions, etc.

- Leverage tools like Google Analytics, GA4, Meta Ads Manager, and attribution models.

Team & Vendor Management:

- Collaborate with creative, brand, and tech teams for effective ad execution.

- Manage performance marketing agencies or vendors, ensuring timely delivery and KPI alignment.

Innovation:

- Stay updated on digital trends and bring in innovative performance strategies to stay ahead in a competitive FMCG environment.

Key Requirements:

- Bachelor's degree in Marketing, Business, or a related field. MBA preferred.

- 610 years of hands-on experience in performance marketing, preferably in the FMCG or D2C space.

- Proven track record of managing large-scale campaigns with strong performance outcomes.

- Strong analytical mindset and data-driven approach.

- Expertise in tools like Google Ads, Meta Business Suite, Google Analytics, DV360, Amazon Ads, etc.