Head - Media & Digital - FMCG

Job Description:

- Lead and build Integrated Media Strategy and plans for the brand- Traditional, digital, PR and event activations.

- Annual Media Buying - Collaborate, partner and build cost-efficient annual deals for the brand with multiple media partners

Client Details: The employer is a leading FMCG firm

Description

- Provide thought leadership and guide media partners for development of annual media strategies for all brands

- Lead all media buying while ensuring improving media efficiencies, thereby delivering improved value for brands and improving bottomline

- Provide consultation and collaborate with internal teams in designing and implementing effective media strategy on traditional and digital media channels depending on brand's business objectives and strategy

- Build media strategies, channel mixes and other variables for improving efficiencies & effectiveness of plans. Market Intelligence & Rapport Leverage - Lead collaboration with eCom team on integrating relevant digital marketing campaigns to drive sales and performance marketing

- Ensure execution of monthly plans based on current brand activity evaluations, competitive analysis, market share tracks & and in an evolving media space

- Monthly/Quarterly review of media input vs. output

- Consolidate, build internal knowledge repository / disseminate key functional skills to brand teams as the CoE

- Manage Promotional Events, and support Employer Branding initiatives

Profile:

A successful Head - Media & Digital should have:

- Minimum 13+ years of relevant industry experience

- Candidates from a media agency with 15+ years of experience; OR

- A mix of media and corporate experience (only corporate experience will not be considered) in FMCG, Consumer Goods, D2C firms