Head - Marketing - Retail

Head - Marketing

- We are seeking a dynamic and experienced Head of Marketing to lead the marketing strategy for one of clients in the retail business.

- The ideal candidate will have a proven track record in driving footfall, increasing brand visibility, and executing impactful marketing campaigns across ATL, BTL, and digital platforms.

Key Responsibilities:

- Develop and execute a 360-degree marketing strategy to drive brand awareness and footfall across retail locations.

- Lead ATL (TV, Print, Radio, OOH) and BTL (on-ground activations, in-store promotions, events) campaigns to enhance customer engagement.

- Oversee digital marketing efforts, including social media, SEO, SEM, influencer collaborations, and performance marketing.

- Analyze consumer insights and market trends to tailor marketing campaigns for different regions and demographics.

- Develop strategic partnerships and alliances to enhance brand reach and positioning.

- Drive loyalty programs and CRM initiatives to increase customer retention.

- Collaborate with internal teams (Sales, Operations, and Merchandising) to align marketing efforts with business goals.

- Manage and optimize the marketing budget, ensuring a high ROI on all campaigns.

- Lead and mentor a team of marketing professionals, fostering a culture of creativity and innovation.

Key Requirements:

- 12+ years of experience in marketing within the retail sector.

- Strong expertise in footfall generation strategies and in-store customer engagement.

- Hands-on experience in ATL, BTL, and digital marketing.

- Proven ability to manage and scale marketing campaigns across multiple locations.

- Strong analytical skills with experience in marketing analytics and consumer behavior insights.

- Excellent leadership and stakeholder management skills.

- Ability to thrive in a fast-paced and competitive retail environment.