Industry : Perfume.
Location : Andheri, Mumbai.
Key Responsibilities:
Strategic Leadership:
- Develop and execute the overall marketing strategy to strengthen Ajmal's brand equity, visibility, and market positioning in the region.
- Lead brand research, consumer insights, and market trend analysis to inform campaigns, product development, and market expansion.
- Own and manage the marketing P&L to ensure effective budget allocation, ROI, and business impact.
- Brand & Campaign Management.
- Drive 360- marketing campaigns across digital, retail, events, and media channels.
- Oversee product launches, ensuring alignment with brand identity, customer expectations, and market trends.
- Manage partnerships, sponsorships, and collaborations to amplify brand reach
- Product & Innovation - Work closely with product development and merchandising teams to translate consumer insights into successful product concepts and launches.
- Identify growth opportunities across categories and geographies.
- Digital & Consumer Engagement - Lead digital marketing, content strategy, and social media engagement to build a strong. online presence.
- Strengthen CRM initiatives, loyalty programs, and data-driven marketing for deeper consumer connection.
- Team Leadership & Collaboration.
- Build a high-performing marketing team.
- Collaborate closely with sales, retail, and e-commerce teams to align marketing with revenue goals.
Requirements:
- Experience: 12-15 years of marketing experience in beauty, lifestyle, or luxury industries, with at least 5 yrs in mid-senior roles.
- Expertise in: P&L ownership, brand research, product launches, and integrated campaign management.
- Proven ability to manage multi-market campaigns and consumer-driven brand growth.
- Strong commercial and financial acumen with experience managing large budgets.
- Excellent communication and stakeholder management skills.
- Creative thinker with a strong understanding of digital transformation and evolving consumer trends.
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