Head - Marketing - Haircare Professionals Division - IIM/ISB/MDI/FMS

Our client is a renowned player in the haircare professionals division based in Mumbai

Role: Head Marketing (Professional division)

Reporting to: CMO

Team size: 4 Brand Managers / Assistant Brand Managers

Responsibilities:

- Develop and execute a comprehensive marketing strategy for the Professionals Division aligned with business goals.

- Define brand positioning, messaging and go-to-market strategies.

- Oversee brand campaigns, both digital and traditional, ensuring consistent messaging.

- Oversee brand strategy, new product launches and promotional campaigns for salon-specific products.

- Create impactful BTL activations, trade shows and educational programs for stylists.

- Conduct market research to identify trends, customer needs and competitive insights.

Preferred Candidate:

- 8-10 years of marketing experience, with at least 5 years in a leadership role.

- Strong understanding of the salon and professional hair care market.

- MBA from a premier B school.

- Strong stakeholder and team management skills.

- Excellent communication, leadership and analytical skills.