Head - Marketing - FMCG

Key responsibilities:

Revenue Growth Strategy:

- Lead the development and execution of marketing strategies aimed at driving overall topline revenue growth. Develop and implement revenue growth strategies to maximize sales and market share.

- Analyse market trends and customer insights to inform strategic decision-making.

Marketing Budgeting and ROI Optimization:

- Oversee marketing budgeting, forecasting, and financial planning processes to ensure efficient allocation of resources across campaigns and initiatives.

- Approve marketing budgets and ensure adherence to financial limits while maximizing ROI on marketing spend across all channels.

- Lead marketing strategies by optimizing campaign efficiency, controlling costs, and driving sustainable revenue growth.

Sales Performance Management:

- Oversee sales operations, ensuring targets are met and performance is optimized across teams.

- Implement metrics and KPIs to track sales performance and drive accountability.

Marketing Strategy & Execution:

- Provide direction to the Head of Branding & Marketing to create effective marketing strategies that support revenue goals.

- Ensure alignment between marketing campaigns and sales objectives to enhance customer acquisition and retention.

New Market entry:

- Develop and execute strategies for new market entry, including market research, competitive analysis, go-to-market plans, and localization of marketing campaigns to ensure successful brand penetration and growth.

Brand custodian:

- Serve as the brand custodian, ensuring consistent brand messaging, visual identity, and tone across all marketing channels to strengthen brand equity and maintain a strong market presence.

Strategic direction:

- Collaborate as a key member of the leadership team to shape the organization's strategic direction, drive business growth, and align marketing initiatives with overarching corporate goals.

Market Intelligence:

- Lead efforts in gathering and analysing market intelligence to identify growth opportunities.

- Monitor the competitive landscape and adjust strategies to maintain a competitive edge.

Customer Engagement:

- Enhance customer experience and engagement strategies to drive customer loyalty and retention.

- Oversee customer service initiatives to ensure high levels of satisfaction and address customer needs effectively.

Team Management:

- Lead and mentor the sales & marketing teams, fostering a culture of accountability, continuous improvement, and collaboration to drive performance and achieve organizational goals.